The true impact of our food and drinks choices are complex and hidden. Businesses and consumers alike don’t have the time or knowledge to compare the myriad of impacts - from land use, carbon, packaging, resource consumption, and ethical. Forcing consumers (and the businesses that serve them) making sub optimal decisions for people, planet and profit.
We combine data, AI, and behavioural insight into an intelligent platform that helps both consumers and brands make better decisions, using the same trusted data.
An intuitive app that scores products and guides more sustainable shopping choices.
Research, analytics, and supply chain insights to drive sustainable growth.
If every UK household swapped just one crate of bottled beer for cans per year we would save:
0 tonnes of CO₂eNow imagine what millions of smarter choices could do.
15 years of strategy consulting with Coca-Cola, Mars, Asda, and more
Wrote the British Standard for sustainable buying
Digital innovator and founder of Digital Wonderlab
30 years of legal expertise in food law and regulation